This is a great idea. Are there any local organizations that provide services to women near where you live that you could run this idea by? Maybe see if you could get feedback from the clients they serve to figure out a) whether they would use a network like this and/or b) what they would adjust to make it more useful? By having a quick meeting with any of these local organizations, you could also potential find a local partner who could implement on a long-term basis. Looking forward to seeing how this idea develops.

Hi Sandiip….this is definitely a campaign and contribution that stood out to me and I'm glad to see you building on it. As you mentioned, you'd like brands like Gillette or Unilever to get behind, what's the "business" case for them to support something like this? While I think that many companies want to "do-good" there was always a question of what is the cost of getting behind something like this and what will the company get out of it (i.e. in this campaign, they increased sales and media presence) so it would be good to think through what argument could be presented to big companies such as Gillette to transition a one-time campaign to more long-term sustained support.

This is awesome. Interesting how Gillette realized that not only are such campaigns good for raising awareness or social mission campaigns, but also that aligning their brands with social missions is also overall good for business. While there are many corporations that partner with NGOs around the world (Nestle, Microsoft, Heinz, etc.), this highlights the importance of moving those efforts from behind the curtain of CSR and unto the front stage of their PR and business practice...

(For example Nike does a lot in terms of women empowerment via their foundation's support of The Girl Effect and even partnered with the ad firm Wieden + Kennedy to come up with the award winning commercial a few years ago yet they keep those initiatives are separate from the main Nike brand)

Will be interesting to see how corporations are brought into the idea phase as they definitely offer a lot of potential for sustainability.......