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geomap your social network's health behaviors, using social encouragement to empower vaccine hesitant parents to vaccinate their kids

geomap your social network's health behaviors, using social encouragement to empower vaccine hesitant parents to vaccinate their kids

Photo of Patricia Bai
3 0

geomap your social network's health behaviors, using social encouragement to empower vaccine hesitant parents to vaccinate their kids

geomap your social network's health behaviors, using social encouragement to empower vaccine hesitant parents to vaccinate their kids

Photo of Patricia Bai
6 0

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Patricia commented on MapWell

Hi Isaac Jumba 
Thank you for your feedback! We think tapping into the existing social relationships we each have would be a powerful way to nudge behavior and generate demand for vaccines. We envision building out the prototype as a looks-like works-like app where users can download it on their phone and scroll through a few key functions (in addition to the screenshots we have taken above). The first few iterations are going to be simple screenshots with buttons users can click to simulate a user interface, perhaps with proto.io, because we'd like to get feedback to modify accordingly before investing too much into building out the technical side of the idea. A majority of those in our community have access to smartphones and would be able to use this app - from our research, the trends in use of social media and ownership of smartphones is growing quite quickly around the world so this is a trend we'd like to leverage. We are not experts in East African culture and do not currently have access to do user testing/need definition there but would love to collaborate to see how we could adapt MapWell to a global audience given that leveraging existing social relationships and community resources through crowdsourcing behaviors could also help create demand for vaccines there as well. If internet access via computers is more popular, that could help inform the hosting of MapWell as more of an online-based platform in the communities where this is the case.

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Patricia commented on MapWell

Thanks Shamim, we look forward to connecting!

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Patricia commented on MapWell

Hi Manisha Laroia ,
Thanks so much for your feedback! In response:
1) We have interviewed 10 doctors, advocates, and policy makers, in addition to watching house committee testimonies from parents at various points on the vaccination spectrum to inform the development of MapWell.
2) We are currently in the process of returning to some of these stakeholders for feedback on the idea. We spoke with one who leads a vaccine advocacy group who said that integrating vaccinations as one of the many avenues to ensuring your child is healthy is a strategic way to reach vaccine hesitant parents. Additionally, she said that leveraging personal relationships to share stories and educate on the benefits of vaccines is powerful, especially when it comes from trusted community leaders. She suggested we incorporate vaccine clinic pop-up information to help parents have the ability to vaccinate and we plan on adding more of her ideas into our solution, as modified above. Our next step is bringing the prototype to test with parents and community members at a community meeting in April.
3) We have modified our pitch to address the challenge area more directly.

Looking forward to your feedback!