That’s an interesting perspective. Its trues we’ve met farmers with a preference for open pollinated varieties of, for example, yellow corn as opposed to hybrid varieties. Just wandering what kind of open pollinated crop varieties are popular with farmers you work with and how the yields are like?
Hi Isaac, Thanks for this information. The loyalty team has looked at the “t-safe” business model, as posted at the link you provided. It would be interesting to actually connect with them to further understand if they work on the basis of discount (and for which specific products) or 100% free incentives for everything on offer. The former would align perfectly with what we are doing if the products include what would broadly be defined as livelihood goods (this closes the sustainability loop for us). One of our partner providers is in the AMUA health franchise, which collaborates closely with Marie Stopes and therefore a suitable entry point for your suggested connection should our models align.
Hi, Isaac Our partners are majorly agro-vets and seed companies. What our startup GB & VL does, is to go to this companies and negotiate price discounts on essential farm commodities e.g. hybrid seed, fertilizer etc. A percentage of this discount goes to supporting GB & VL activities and the rest is passed on to caregivers that show proof of immunization. Supposing 500 caregivers enrolled with our program require (X) KG of hybrid seed retailing at (Y) Kenya shillings a product of company C. GB & VL approaches C and negotiates for a price reduction (K). GB & VL would take D% of price discount K and the rest, which is F%, would be passed on to loyal vaccinating caregivers. Meaning caregivers can now get hybrid seed at a reduced price of (Y-K)+D% of K, which is an incentive for them to complete vaccination.
Our sustainability model is a commission based on discounts. However GB & VL would require a grant to do further market research so as to expand the incentive base, to reach other vaccinating caregivers who are not smallholders and also to understand market dynamics in order to ensure that out partners can still make a margin.