Two pronged approach:
Children: recycling introduced into school programs. Children TV programs based around recycling.' Mascots' based on character to go to school- Take home recycling tasks- which educate parents as well.
Adults: Awareness campa
Absolutely Nick., benefit not just the immediate parties involved, but also in terms of a broader social benefit, with potentially reduced strain on the health/mental heath care system- given our understanding of the importance of keeping your mind and body active to help prevent/delay the onset of certain issues as we get older.