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Haas School of Business
Aarthi Rao is a MBA candidate at the Haas School of Business at UC Berkeley with a strong interest in the intersection of business practice and social impact. Building on a foundation of analysis and program management in international development, Ms. Rao is using her experiences assessing pro-poor programs and services to explore how design research can be leveraged for behavior change and the uptake of technologies and services in the social sector. She is a principal of Haas’ $2 million Socially Responsible Investment Fund and on the leadership teams of Net Impact and the International Development and Enterprise Club.
Hi there. The document is actually a proposal for how to test the idea using an impact evaluation methodology. However, I'm sure there are other ways to pilot the idea on a much smaller scale to see if farmers like it. Initial qualitative research followed by some pilot offerings could be one approach.