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Hi Asher,
I really like the idea of sharing resources between smallholder farmers and MNC's! 
I do wonder (in line with the gentleman below) if there is indeed a stream of agricultural produce that needs to go in the opposite direction of the MNCs goods - urban to rural? Could you explain how that would work?
Would it not also work to just use the excess space in the cold chain of MNCs, in the same direction (from rural to urban areas)? I reckon their trucks etcetera are not always full?