Thanks for sharing this Hao! This article provides insight into some misconceived perceptions and opportunities to serve unmet needs (I call them unmet needs because I think people really desire to recycle, they just need support in doing it). I was particularly interested in #4 – the reason being is because I used to come from a similar disposition – essentially, I used to believe that “my little actions WON’T make a huge difference.”
A device that helped change this belief (and to be honest, led to other major lifestyle changes) was this drinking fountain: http://www.surfrider.org/jims-blog/entry/drinking-fountain-full-circle
The fountain has a metric tracking device that essentially tracks the output of water and equates it to the number of water bottles saved by refilling your glass/thermos/etc (rather than buying bottled water). I think what is exciting about this product is that it flips that preconceived belief in the opposite direction – rather that the above, when using this device I believe that “my little action WILL make a huge difference.” The metric tracking device helps the user feel empowered, recognize the scale of impact, and further motivates a change in behavior.
While this is a public utility, I think it offers ideas for in-home usage innovations and ways to prevent recycling issues on the front end. I’d like to throw out the question to brainstorm– what other in-home devices can be designed with metric tracking features?
Thanks for the inputs, Chely. I agree, it's probably not sustainable to have a partner for someone everywhere she goes. I was hoping to prompt dialogue around what "feelings" to look at in order to take these into account for our solutions - and thank you for this! I believe you mentioned "security" and "relief" - what things provide help provide these positive feelings? For security, is it a device such as pepper spray or whistle? For relief, perhaps it is a sense of community? I'm looking forward to exploring these ideas further with you in the ideas phase!
Thank you for sharing this! I had the opportunity to hear the founder of The Lassy Project (http://www.thelassyproject.com/) speak this past fall and h made made the same argument as you do here - that it is the community who needs to come together on such issues. His company essentially asks communities to download its app and then when a crime takes place (in this case, a child goes missing), a message alerts people in the area to help identify any suspicious activities. I am not 100% certain that an app approach would be the best fit with these low-income communities, but wanted to throw the idea out there in case we can build on it! Again, thanks for sharing - excited to see more of what's to come!