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Alison commented on Reframing the decision point

Awesome lifehack. And it looks scalable!

Andrea Grayson's storytelling & David's reframing ideas could fit well with my cultural resonance idea...looking forward to the Ideas stage!

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Alison commented on Liquid Candy: Convincing America to cut back on Soda

Hi Kerrin, the bottles of Coke were incredibly numerous and prominent - that suggests that it's a big win if a reduction can be made, and also that it's something that a family feel it's reasonable to buy and consume a lot of. I think Caio's point about educating parents could be joined with thinking about peer groups. Kids learn their speaking accents from each other, and probably a lot of their expectations about what is desirable to drink. It would be great to see if a craze for water could catch on peer-to-peer.