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Alice commented on (UPDATED) 'I am not from far away' label

Nice idea Ben, I particularly like the design of the labels. I'm working on something scarily similar at the moment! I agree with Susan and David that it needs to be part of a larger education / behaviour change campaign that clearly defines the issue on a level your 'average' consumer can engage with, then gives them a tool which shows them how easy it is to fix i.e. the labels, recipes etc I came across a great book in my research: How to Win Campaigns - Chris Rose which may interest you. Positive reinforcement is the best.

As you say, it also needs to consider the wider supply chain infrastructure. For example, quite a lot of food from the Sunshine Coast gets shipped to Brisbane warehousing and distribution centres before it's transported back up here for retail. To prevent this we need better wholesale and distribution systems to stop the food leaving the local area in the first place. That's certainly where I'm having the biggest sticking points with my strategy, the bottom up approach can only go so far until the system needs a redesign!

Love your work Ben. Good luck :-)