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Social marketing / digital strategist
My background is digital strategy and user behaviour - our future depends on sustainability. I’m passionate about finding ways to leave the world in a better state than we found it, using social technology to seed & spread ideas that galvanise others into action.
I thrive on, big picture thinking, collaboration with people who like to push boundaries, laughter, mindfulness, authenticity, lifelong learning, greenery, local food and the art of meaningful conversation.
I work on projects which:
actively care for the ENVIRONMENT
If you've got a project that's a good fit, and you are interested in working together, I'd love to hear from you
Nice idea Ben, I particularly like the design of the labels. I'm working on something scarily similar at the moment! I agree with Susan and David that it needs to be part of a larger education / behaviour change campaign that clearly defines the issue on a level your 'average' consumer can engage with, then gives them a tool which shows them how easy it is to fix i.e. the labels, recipes etc I came across a great book in my research: How to Win Campaigns - Chris Rose which may interest you. Positive reinforcement is the best.
As you say, it also needs to consider the wider supply chain infrastructure. For example, quite a lot of food from the Sunshine Coast gets shipped to Brisbane warehousing and distribution centres before it's transported back up here for retail. To prevent this we need better wholesale and distribution systems to stop the food leaving the local area in the first place. That's certainly where I'm having the biggest sticking points with my strategy, the bottom up approach can only go so far until the system needs a redesign!