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The Bright Pink project is an anti-crime initiative for women in Kenya’s urban slums. The product central to this initiative is a bright pink purse, with a catch. The purse is only available to women who switch all their finances to a Bright Pink mob

The Bright Pink project is an anti-crime initiative for women in Kenya’s urban slums. The product central to this initiative is a bright pink purse, with a catch. The purse is only available to women who switch all their finances to a Bright Pink mob

Photo of Akhil Khurana
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Akhil commented on Bright Pink

Thank you! It's a great honour!

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Akhil commented on Bright Pink

The mobile banking penetration rate is usually estimated around 50% in Kenya, and assuming this is evenly distributed across all income strata, this would mean about half of all food vendors, etc, would have the option to transact via mobile banking. From personal observation we have reason to believe it is in fact correct to assume the uptake is as great (if not greater) at the BoP compared to the top of the pyramid. Walking around informal settlement in Nairobi like Mathare or Kibera you're almost never out of site of a m-pesa or similar m-banking kiosk, and conversations with local microfinance institutions operating in these areas also confirm the m-banking rate is very high. Of course further research would help to validate this more indisputably and would be part of our pilot process.

On a lighter note, we've heard stories in which men going to the pub carry only the cell phone, and pay the bartender via mpesa, to avoid get pick pocketed at the pub or robbed coming home late at night, so it does seem local establishments may have even already had to make this adaptation!