Our approach is to facilitate our platform to the organizations that are already working with groups of farmers and helping them better their produce, to bust their efficiency and reach. On top of this all users will have reputation stats based on buyers satisfaction. Doing this we reward farmers that have the best quality checks on their deliveries.
We think that the best way to collect data and strength the platform is to make it open so that any organization can use it to manage their farmers and buyers. Doing this we don't assume the costs of data collection. We generate revenue through 2 strategies. First by charging a monthly fee to big organizations for every farmer registered to the platform (around 1 dollar a month ). The second revenue stream is to actively manage marketplaces in the chosen locations. This management would provide all the fiscal infrastructure farmers need to reach end costumers plus the benefits of the online platform.