Why not let local institutions and businesses adopt a storefront space in locations that need revitalization. For a symbolic fee local institutions and businesses adopt a space that they use for activities targeted to the local community.
What if local communities could get together with local home improvement stores or get funds from the city to create light installations that remix and illuminate the empty lots in a vibrant way that gives identity to the area.
Afaina de Jong is an architect and believes in the practice of an active architecture that goes beyond just making buildings. Her urban design agency, AFARAI, not only designs, but also develops content: from events to brand communication. She knows how to match the target group to the end product and how to access the mainstream media as well as new social media. She is responsible for marketing, promotion and business development within this project.