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Safia commented on Cup Club

Hi Kate,

Lovely to hear from you. Cup Club launched last September at our first London University RCA across three cafes. Our sales grew from 10% (day 1) to 47% in just 20 days, acquiring 61% of the college population onto our platform. We reduced waste generated on site (in addition to preventing waste to landfill.) We reduced retailer packaging costs by 11%, achieved a Net Promotor Score of 9/10 from consumers, achieved a newsletter open rate of 69% and created a significantly impacting brand and product for retailers and consumers to enjoy.

Next we are launching across multiple sites across education, offices and retail by deploying smart cup packaging directly to retailers, with an end-to-end service that is managed and optimised through our platform.