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Cesar Harada develops Protei, a shape-shifting sailing robot which is more maneuverable than standard vessels, with the intention of using it to clean up oil spills. As well as the innovative technology he has developed, I admire his philosophy.

Cesar Harada develops Protei, a shape-shifting sailing robot which is more maneuverable than standard vessels, with the intention of using it to clean up oil spills. As well as the innovative technology he has developed, I admire his philosophy.

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Adam commented on Protei: Getting the priorities right.

Good article! The comments underneath it are worth a read too.

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Adam commented on Protei: Getting the priorities right.

Ah thanks for that link Meena, I didn't see that page before.

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Adam commented on Protei: Getting the priorities right.

Thanks for the feedback guys. In terms of the brief then, I wonder then if there is a need to offer companies quite different advice dependent on how established they are? Or what scale or category of business they are? Very targeted advice might be required.

I guess it would also have to be made apparent to businesses what the differences are in 'good profits then add charity / donation' model vs 'innovating for world benefit' model. In their view they may see both as equally valuable.

I agree about the need to analyse how well example companies sustain in the long term rather than just being a great initial idea.