It's a mobile slaughterman for the busy modern city-based micro-farmer - turning backyard animals into hormone and fertiliser-free sausages without the aid of the multi-billion agri-business industry. Zero food miles: maximum freshness.
Dave, this is great feedback. I am going to try and build on your ideas in an update - or perhaps you could build on my idea with a new concept that we can shape together. I think the idea of a distributed herd which the mobile butcher could draw upon for orders is a great one.