I studied the social sciences and so the most interesting part for me was the talk of the gulit comprising several layers of society. It'd be interesting to think about how they interact and in what ways they co-operate and in what ways they are in competition.
About the idea... you clearly did a lot of research on these pots! Congratulations! Hopefully the idea will take off. It seems like something that should be implemented. I must confess, I have not really thought about such issues. I am Bangladeshi and the farmers there would certainly exp the same problems regarding waste/heat... and I have no idea how they deal with it, or if they just throw produce away. One unfortunate effect is that the prices go real down, on order to sell the mountains of tomatoes, so I wonder if the farmers actually make a loss... AS.