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Aashka Shah is a User Experience, User Interface and Interaction designer from Rhode Island School of Design (RISD) and National Institute of Design (NID). Her design philosophy is to transform subtle observations of human behavior and culture into fully formed ideas. She then loves to transform these ideas into contextual, intuitive and emotional designs, be it tangible or virtual, which can hack into society naturally. She uses tools like engineering, art and design to make things with the balanced mixture of observation, logic, esthetics and technology.