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For Connecting Lives —It would be a thoughtful addition that when people are notified that Bob passed away they get a personal note he had a chance to write through the app. Or when you download the app, Bob and users can fill out a prompt that's like a profile, asking meaningful questions like: what is the biggest life lesson you would want to pass down, what was one of your most important memories -- so you get more than just a "notification" later down the line.