Dear Illiriana, We are also thrilled with your comment as a team. Till we decided for the Childhood Emotional Neglect(CEN) topic, we started our research through the resources that OPENIDEO recommended and the other academic resources. We made interviews with pedagogues and childhood education department of Hacettepe University which is the largest and outstanding university of Turkey. Each of our team member involved in different field areas and they conducted observations and interviews. For the project we came up with different personas. Our experience and network combined with our research and field study, lead us to the importance of mother especially in-between 0-3 years childhood emotional development. Mothers are the most influential key actors while setting up the environment for the children in the early ages (with caregivers, fathers, grandparents…). This explains why not parents but mothers? We are very familiar with the American culture. I had a shorterm education in the US for three years in Iowa (5-8yrs), my teammate Tugba had her masters degree in US, and she has family living in Boston. We also have lots of connections and networks, and mother friends. In summertime mostly we visit US for summer camps. We planned our app to be global local. The mothers in different countries will have the chance to add local content. Since effective communication is important for all cultures , creating awareness globally is important, but the tools can be localized.