This is a smart and timely idea. The proposal points out that even though today we often look for technological solutions to our challenges, it is human interaction and everyday engagement that makes such a difference in early childhood development. "Tools and gadgets" may not be the answer, but the Apprendendo app harnesses the attraction and utility of mobile-based technology to reinforce real-time interactions and educate about simple behaviors that make an enormous difference. So many early childhood development educators have tried to reach parents through writing or videos but a key to the effectiveness of communicating ideas is to engage with people using the tools they are using now. An app like Apprendendo seems like an idea that does exactly this with a lot of sophisticated thinking and expert partners behind it. I hope it receives support.