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Sarah commented on Raahi - Reusable Menstrual Pads & Baby Cloth Diapers

Ideas for Scale - Up :
Majority of women in the villages have great sewing skills. In fact, this is one of the most common means of income for them. Menstrual pads and/or cloth baby diapers produced locally through a Self Help Group would be the first way of scaling - up this idea. Along with this, one aspect to pay heed to would be looking at the Behavioral and Cognitive Biases prevalent in this issue and tackling the same through a Behavior Change model :

1. Desirability - Goal setting, acceptance, etc
2. Learnability - How easy is it to learn / use this product
3. Doability - Ability to perform the action / steps involved is easy
4. Believability - Assurance to women, social proof, physical proof, etc