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I am passionate about:
improving health through food and exercise, empowering people through education and action, and using creativity and experimentation to drive change.
A little known fact about me is:
I'm five foot four and look sweet, but on the court - I play in-your-face basketball.
Show my name on the attendees list for events I am attending:
Associate Director, Digital and Social
Stanford Graduate School of Business
"Live a life of meaning and purpose, and you'll find happiness and love."
Currently I lead digital audience growth and engagement for Stanford Business, the school's publication for research, insights, and ideas from Stanford's global community of experts, leaders, and pioneers. These days I'm using experiments and data to drive impactful marketing strategies and campaigns.
At this moment, I'm curious about: the relationship between attitudes and behaviors, the impact of food in our health, Stephen Curry's quick-release jump shot, the power of design-thinking and creativity, coding, and how education can transform people's lives.
Love this idea, Bettina! Since my challenge ended, I'm sad to say that I haven't made much progress on the idea. I'm really excited to see how your idea gets refined over time. I think the interview you did with the hospice nurses was really insightful. Have you had a chance to connect with any patients to get their input yet? Best of luck!
I'm currently looking into doing some initial testing for the app with students and teachers. Do you think middle school students would be interested in this kind of app, or would you recommend I test out the idea at another grade level?