Hi, Daria. Thanks again for your advice. Based on comments I received, I think information spreading should be classified into three types. The first type of propaganda should target the general audience, who may have little knowledge about Zika virus or live in places without Aedes aegypti. We could design an episode about Zika virus for Big Bang. We use celebrities to promote Zika information. And if possible, we implant Zika information like implanting advertisements in movies. The second type of propaganda should provide more professional advice, such as protection measurements and treatment, targeting stakeholders, such as pregnant women, international travellers (who plan or has already been to affected areas), and family of patients. Based on the database of social networking sites, the right group can be accurately targeted. The third type of propaganda focuses on people who live in places without Internet access. I agree with Amy’s idea of using IVR and community radio, which is practical and effective.
You pose a good question that how media can prevent emerging threats from turning into outbreaks. I think we could figure out a solution that attracts people’s attention. The possible way to attract the audience is to relate such issues with popular culture, such as science fiction, movies, or TV programs.
Hi, Daria. Thanks for your advice. The recommended articles are very helpful. It propels me to consider possible solution to incentivize media and to deal with areas without Internet or phone access. Like advertisements, official propaganda should have target group. Before releasing videos or information of Zika, we should find out who care most about Zika. Once they are activated, they become the ‘media’ to expanding Zika knowledge.
Question1: Who care most? (1) People who intend to go travelling or business trips to the affected areas, (2) Pregnant women (3) Medical workers and patients
Question 2: Which media platform is most effective? (1) Facebook (2) Twitter (3) Quora
When the target group is identified and the media platform is selected, we build online communities to encourage people to take part in and provide Q&A column. But merely relying on online communities is not enough. To reach a wide range of audience, I think the best way to relate Zika knowledge with popular culture. For instance, we can design an episode concerning Zika virus for Big Bang. We use celebrities to promote Zika information. And if possible, we implant Zika information like implanting advertisements in movies. Unlike commercial activities, propaganda needs funds from government and intergovernmental institutions.
I agree with your point ‘future pandemics emerge in the locations where people do not have Internet access.’ And these territories are usually in poverty. Amy’s idea of using IVR and community radio is effective and practical. If people in these areas lack personal devices, such as phones or laptops, local government should provide access to information of Zika virus. From my point of view, poverty and disease are in a vicious cycle. When people are able to feed themselves, they care less about well-being. If people in these areas cannot find a possible solution to shake off poverty, the likelihood of epidemic disease outbreaks remains high. The short-term solutions should be practical and effective, but I think the long-term solutions should focus on the big picture. In the later research, I will use empirical research to examine the idea and refine my point.