You pose a good question that how media can prevent emerging threats from turning into outbreaks. I think we could figure out a solution that attracts people’s attention. The possible way to attract the audience is to relate such issues with popular culture, such as science fiction, movies, or TV programs.
Thanks for your opinion, Joseph. It is absolutely important that how we raise the public awareness towards Zika.
Indeed, the official propaganda is essential to impart knowledge of Zika, as local governments and WHO provide professional opinions of such virus. But I think people seem more attracted to popular stars or entertainment rather than official propaganda. I wonder if some popular TV programs can implant Zika information just as putting implanted ads in movies or entertainment programs. A lot of movies features plagues, disasters, or biological hazards. The audience seem very attracted to them. Maybe we could work on this idea. For instance, scriptwriters may use Zika as a lead. Celebrities share their ideas about Zika on TV or radio. These public figures have more power in attracting the public attention than common people.