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In an environment where the word experience is also another qualification that one has got to acquire before practicing their career jobs, a live radio station at the media challenge academy would greatly be of benefit to the upcoming journalists. This would give them the opportunity to practice what they learn in class and at the same time acquire the experience a key thing on the job market. As a Journalism student who has seen the MCI team grow, i am very much hopeful of what they can add to the media industry with a live radio station. Just talking about it excites me deeply.