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I think this is a great idea! I think modifying the current recycle logo by adding quantified product LCA information makes a very compelling argument to those who forget to recycle often. Knowledge is power, this way I know what is the effect of my choice of recycling. If such a system comes into existence, I think a lot more people will take extra efforts to recycle.

The idea of MegaJoules as a unit is very interesting as well. Like people notice Calories for the food they intake, they may start talking of the MegaJoules they saved from trashing this week.