I have the same problem-food is too good. When I realized this I decided to buy a fitbit. I didn't work out more, I just felt less bad about myself because I was reaching my daily goals, but I felt that I could be doing more.
When you were referring to a stronger community, what if their was a community that was collectively working towards the same goal. Maybe for example, lose 20 pounds to raise awareness for cancer. Some of my fellow student hike the Adirondack 46 high peaks for Autism Awareness. They gained a ton of support via social media and they accomplished their goal last summer. If this was brought down on a smaller scale, but still had the community outreach I think that this could help motivate people like you and me to exercise more.
I hope this helped boost some ideas! Let me know if I can help in any way.
I am going to do this at my university! I am a senior studying Innovation and Entrepreneurship, and I am currently working on getting more students focused on design thinking whether it is within school projects or companies that students want to start within our Innovation Hub that will be starting soon. My team and I are working to boost the entrepreneurial spirit within all majors and I think this could be a great way to start this adventure.
My end goal is essentially eliminating the barriers that exist between the engineering school, business school, and school of arts and sciences, to have students and faculty members realize that working together is way more beneficial then working separately. Having the core set of values of what we want the program to consist of will be crucial to the success and longevity of the program! If you have any additional documents that could help, it would be awesome! I have been doing lots of reading on design thinking, but the more the merrier I say!
Great job so far! I was thinking, and I am sure you have gotten this question before, but if I person does not sweat a lot how would this technology work? I think this is a fantastic product that can definitely help motivate people to work out more. I was thinking for a market/ reward system having-again instead of television rather healthy eating rewards-working with local co-ops or food providers. My downfall to exercise is always the food, but if I was motivated to eat well too with rewards I think that could help.
As for a market, I instantly thought of intramural or club teams. Since you are already pushing for group exercise and motivation, having specialized ones for the team/advertising can be a whole other look at your business model. Even just selling the you got this or the make it count can push the teams to do better as a whole while motivating the individuals to achieve the personal best. I love this idea! Let me know if you need any additional help!