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AM I is a community development program that connects mothers with young children to the the resources in their community and encourages mothers to access independence, however they define it.  AM I provides one-on-one life coaching with AM I Enabler

AM I is a community development program that connects mothers with young children to the the resources in their community and encourages mothers to access independence, however they define it. AM I provides one-on-one life coaching with AM I Enabler

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Interesting Idea. It would be great (or possibly you can test) if these graphics would be shared virally, almost like a meme!

link

Elaine commented on Promoting Personal Responsibility

This is an interesting point - another way seem to be using peer pressure. (This is one of the research/articles: http://www.huffingtonpost.com/carol-pierson-holding/green-is-first-about-keep_b_6111348.html) whether it's saying you saved x% more energy than your neighbor or saying that 9 out of 10 people who stayed in this exact hotel room did not change their towels. A personal story, I was also influenced by my friend to use green bags for grocery, before it became popular or mandated by state.

We had a similar discussion in our group. We ended up designing specifically for mothers since that's what we found!