OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more
Show my name on the attendees list for events I am attending:
"A good designer has to be half artist, half engineer, half psychologist, marketer, manager and communicator: !a little bit of everything and a little bit of nothing¡"
Hello my name is David Perugache. I am 28, born and raised in Colombia. I have always been passionate about objects and design. This interest started since high school. I always had the curiosity to know about how things actually work, how they were made and what they were made for. I turned my hobby into my profession.
I conceive design management as a tool that makes the difference in any type of company. A tool for developing innovative, competitive and sustainable business strategies and models for new products, services or strategies that address the complex challenges of today's society.
As a designer I work as a strategic element in the innovation process in each company. Developing projects using design thinking and a strong human-centred approach which involves a deep research and analyses of the user and the market.
To me every designer should have these attitudes in your toolbox:
Empathy: to see challenges and opportunities from others’ perspectives.
Multi-Disciplinary Approach: Leveraging the creativity and intelligence of diverse perspectives.
Strong Research & Ideation: Exploring many possibilities to get to the breakthrough idea.
Experimentation: Testing new solutions to increase the chance of marketplace success. Entrepreneurial Mind Set: to generate new business and innovation ideas through design.