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Empowering low income female youth with personalized and timely reproductive health information via interactive digital conversations.

Empowering low income female youth with personalized and timely reproductive health information via interactive digital conversations.

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MacGregor commented on Lily

We ran the same advertisements that we run in Kenya in 16 different countries (translated into local languages). India, Bangladesh, Brazil, and Philippines showed the highest demand per viewer (showing 2x the demand level per viewer that we see here in Kenya). We have thus just launched a “Lily Light” product in Bangladesh and expect to launch in these other three leading markets by end of year.

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MacGregor commented on Lily

Thanks Deb! Yes we get lots of feedback from users because they are constantly in conversation with Lily and often vocal in SMS conversations about what they want.

Lily users have given feedback that they want more help finding a doctor or clinic. If for instance the advice from Lily to a user is to go see a health care professional, most users will respond asking for advice on which health care provider is recommended by Lily (because they trust Lily), how much it will cost, what are the hours of operation, what is the contact information, and is an appointment required. As a result, we are focused on a building a better health care provider database with more information. Additionally, the forthcoming new version of the Lily platform (under construction now) includes the functionality to connect directly with healthcare provider customer relationship management tools (CRMs) to provide a more seamless experience for Lily users (such that if they confirm they want to go to a healthcare provider, they can be automatically put in that healthcare provider’s queue of people to see or reach out to in order to schedule an appointment).

We also receive feedback from users that they prefer receiving a message from Lily each day and they prefer receiving the message first thing in the morning. When we have not sent the daily personal message we get lots of messages from Lily users asking things like “Lily where are you today? I need you”. We have also experimented with sending personal messages later in the day instead of the morning and we received complaints from users (they say things like “Lily it doesn’t help me to get this information late in the day etc…”). As a result, future versions of the product will send the personal message each day in the morning.

We have also received feedback from users that they would like more information on how to self check for things like breast cancer. Future Lily versions will incorporate more of this type of content.

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MacGregor commented on Lily

Hi Leisa Hirtz . Likewise! It was a pleasure to meet you at the UNICEF meeting and we are excited to have your product in Kenya. Please please do let us know when you will be here next. I seem to have lost your email. I am Mac[at]Lily.Health
Best,
MacGregor