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Not a bad idea. I can see it's merits. Nike has the opportunity to demonstrate both environmental (recycling used material) and humanitarian (distributing the toys to underprivileged children) sensitivity and of course it is a truly good cause to provide to children in need. However, I have doubts if the manufacturing process will be affordable enough for Nike to proceed with this idea. I'm afraid that the costs will outweigh the benefits to Nike calculations. Nevertheless, I wish you luck with your project and I hope I'm wrong.