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This looks like a very interesting idea.  I have one question: in order to make this a profitable venture for the franchisees, it would seem important to include some sort of exclusive territory contract with each of them using the geographic information to determine which areas are financially sustainable and/or have fees that vary depending on the area the franchisee has rights to.  Do you have something like this in mind and if so, can you explain a little bit about how you think that would work?