The wheelchair is the International symbol for accessibility, but physical disabilities are not limited to the use of wheelchairs. This man is able to travel on an airplane independently, but not without help.
The Swab Spoon kit is a targeted bone marrow donation system. It's like bone marrow donation meets your local ice cream store meets a DVD return envelopes like Netflix meets social media buying power like Groupon.
Sounds like a fun idea. I think the excitement, the interactivity, the field trips to the farm and cooking are all great ways to engage kids. 1. Were you thinking that kids would visit a banana farm? Unfortunately, bananas don't grow in my part of and much of the world. 2. I think the Educational material is an important addition to the bus. The cookbook sounds easiest to implement and could help link the farm's food back to the family's food choices. 2. Also, I grew up in the suburbs where kids ate too much candy and now I live in the city where kids are farming and going to farmer's markets. You might find that your audience surprises you and is bigger than poor, disadvantaged youth.
Thanks for the feedback. Maia, 1. The cost of creating a point of sale business reply mail kit would be under $1/kit. One of the business's incentives would be that this could enhance a touch point and reduce a small cost that they already have in place: tasting spoons. Unfortunately, it's not free, but there are possibilities for sharing the cost of the kits. For example, perhaps a company established in business reply mail like Netflix in the US or shipping like FedEx would be interested in sponsoring and co-branding the kit. Just like a fundraiser, I think there is an opportunity and a need to think about financial donors as sponsors and business partners. 2. Perhaps Starbucks could work as well. Customers think about some of their products as a treat to look forward to. Product samples could be paired with the cheek swab kit in a similar way. 3. Likely, there are contamination risks to swabbing cheeks in a food service establishment. The incentive for the donor to make their donation count is that they're actually helping someone in need and that there is a free thank you ice cream cone for them, if their cheek swab is successful. I would imagine that a small percentage of cheek swabs would be contaminated and perhaps the system could email the person giving them that feedback and encouragement to try again. I believe the majority of people want to help this cause and don't have an incentive to abuse the system. One of the benefits for integrating this program into an existing business is that employees could answer simple donation questions and watch to see that people are participating responsibly.