Profile
Show my name on the attendees list for events I am attending: Yes
Brand Strategist
FutureBRand
"We are here to be happy."
I have a curious mind. I am passionate about creativity, expression and human behaviour. I studied a B.A. in Communications, a MSC in Marketing at Perú and Master in Marketing Intelligence at Spain. My working experience involves understanding consumer behavior research to create brand strategies, launch new brands to the market, and help enterprises to change employee´s attitudes. Nowadays I work as a Brand Strategist in a branding consultancy firm: FutureBrand. I also teach in a peruvian Laureate University and I am the Marketing Director of TEDxTukuy as a volunteer (http://www.tedxtukuy.com/).
Research
59pt
Idea
0pt
Evaluation
1pt
Collaboration
9pt
Total
69pt
"Traditionally, residents pay for waste collection through property taxes or a fixed fee, regardless of how much—or how little—trash they generate. Pay-As-You-throw (PAYT) breaks with tradition by treating trash services just like electricity, gas, a
- "It would be easier if someone could pick up my recycling". "Something as a pick up recycle" - "I don´t know where my recycling goes" -"At work we did a competition to know who recycles more. It was fun." -"If I would have somewhere near m
It seems that recycling campaigns with purpose and rewards have good results.
Francesca commented on Insights we got in the research phase