I think it should actually start off medium sized to big sized. The MAAD is held in a relatively big space, almost like the size of a multi-purpose hall. The group starting the events off should also do publicity, convincing people to start stalls etc. It could be within a central location where at least a few precincts of people could come by. Publicity is definitely required, and definitely a lot of time (2 months) for word of mouth marketing to happen.
Yea it needs to be quite a scale. Such pasar malams could even be held like two times a year! Especially just before Chinese New Year when people do spring cleaning and realise they have a lot of stuff that they are hoarding.
Hey Maria, I tried to do abit of sequencing for the concepts that were selected. Almost like a roadmap.
1) I actually see the setting up of a core group of enthusiasts (not the RCs, probably younger, more innovative and more enthusiastic group, interested in ground community activities) as a first step to leading this change. Annet's Wingpost idea could be used to gather and grow such a ground up community enthusiast team. [Annet's Wingpost]
2) Equipping them with the toolkits to effect/manage/structure the community events etc. [Hao's Dish In Dish Out]
3) Setting up and running the different ground community initiatives [Maria's Pasar Malam concept , Eugene Tay's recycling concept and James' Robertson's Flash Sports concept]