The Global Corporate Challenge, which happens in May, is a challenge in which teams of 7 from companies around the world compete to see who is most active. GCC provides accelerometers and progress is tracked via the web or mobile app.
This seems obvious but if there's a major need to get minority donors, then it's important to be intentional when choosing imagery in campaigns to consider using minority imagery as the majority of images in the campaigns.
I want all my movie synopsis to be told by Alex. I love this campaign. I was in Tanzania and Kenya last year and although there is a lot of need there that is only a small piece of the entire picture. The African people have a lot going for them and there are a lot of beautiful things going on there, but when Africa is mentioned in the media here in the states, it is from the perspective of need. I'm growing weary of that.
Really like this idea Katie. Even if 10% of the 20,000 choose to swab, that's still 2,000 new chances to save a life. I'm a UFC fan, which is the most rapidly growing sport in the world. They have fighters representing different nations and they're rapidly growing and hosting UFC's in other countries. I can imagine how HUGE it would be if Dana White, president of UFC, and/or other fighters got behind this.
Interesting example Katie. It's interesting because it seems like they've provided a campaign building kit. Do you know what the results of this was? Also, I'd be interested to know what mediums they used to promote this campaign.
In general, I think any examples like this where you're trying to get one person to contribute to the greater good are worth studying as inspirations for increasing bone donor registrations.