Thanks for your message. I currently work as a full-time senior brand strategist in Dubai. I am also a mentor for startups and a certified mind map trainer. The reason I was attracted to this challenge is that it is very objective and a problem to which we all have contributed in various degrees. Happy to chat more.
Brilliant report and great depth of work. I would suggest considering below: Having a story which runs through out. The current piece is very modular and picks on various existing methodology. You might want to start with a higher order purpose for this and then bring it out through the product.
Also, some real time images would make sure that it does work in various circumstances.