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Vivek commented on Gaami Cup - Reimagining the takeaway coffee cup

Hi Kate,

Thanks for your message. I currently work as a full-time senior brand strategist in Dubai. I am also a mentor for startups and a certified mind map trainer.
The reason I was attracted to this challenge is that it is very objective and a problem to which we all have contributed in various degrees.
Happy to chat more.

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Vivek commented on Gaami Cup - Reimagining the takeaway coffee cup

Hello Team,

Brilliant report and great depth of work. I would suggest considering below:
Having a story which runs through out. The current piece is very modular and picks on various existing methodology. You might want to start with a higher order purpose for this and then bring it out through the product.

Also, some real time images would make sure that it does work in various circumstances.

Happy to chat more at vimehta@gmail.com