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While the title element and the body content are critical, instead of crafting content specific to the target locale we still see SEO's trying to rank for local by mearly stuffing keywords into URLs ... not gonna happen. Actually had this conversation with a client just days ago.

Regarding content trending ... love BuzzSumo on also Ahrefs for aggregate articles with trend rankings.

Your focus on helping people is on-target man. Thanks much for the work you've put in here and for your irrepressible candor. Best of luck.