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Thank you for these thoughts! Fathers' engagement in parenting is increasing, though on average mothers still spend substantially more time caring for children. Across income levels, the relationship between parents is the biggest predictor of father involvement; when the relationship is acrimonious, fathers tend to be less engaged in parenting. Fathers at higher income levels are more likely to have access to parental leave and flexible schedules that allow more time for engaging with children; schedule and time constraints present a greater barrier for low-income fathers. I do think fathers who are primary care providers would be well served by a web-based or mobile platform to provide information and education. Across income levels, the web is a go-to source of information for many people. A web-based or mobile platform providing relevant and reliable parenting information would be a meaningful resource for fathers who are primary caregivers, and presents an easy way for them to access information while on the move and active with their children. Thanks for providing link to prototyping toolkit!

Thank you Molly!

This is a great question, thanks Carlton. My idea is that fathers would register to use the site and as part of registration they'd provide info about their child's age or due date and consent to receive periodic emails with timely and relevant info. A father who first registered and used the app when his baby was 5 months old would get an email when his baby reached six months of age with a "teaser" of brief information about developmental milestones ahead for his 6 month old baby. The email would include link back into the site for more detailed information. The idea would be to pique fathers' interest and highlight timely information available to them through the site on an ongoing basis.