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Reply to queries by sequence:
1.Our plan is to continue raising grant funds to sustain regular maintenance of the app and update the information uploaded. This cost is much lower than development phase of the app. The maintenance support will be drawn from our embedded programs with the youth.
2.Yes, as part of the current proposal, the version.2 of the app will also be in IOS format and subsequently launched in Apple store.
3.The key indicators for measuring impact are(illustrative not exhaustive):
a. % of app users reporting an ease in accessing information about SRH;
b. % of app users reporting correct knowledge on SRH issues like contraception, bodily changes during puberty, family planning etc as against baseline developed through KAP study;
c. % of app users accessing Sexual and Reproductive Health service
4&5. During the Beta phase of the app, it was observed that the users loved the information on the pictorial and video formats more compared to the textual format. The app during the final release was modified accordingly to incorporate the user suggestions.
6. Key differentiators that has been designed to encourage youth to use our app over others includes the multi-lingual content of our app and the query back function. After reaching out to youth in the initial app design phase, we found that : a. there is not enough content in multilingual format; and b. youth strongly felt a need to ask questions of a personal nature without fear of judgment. The content in other apps /social media on SRH was not interactive and youth felt that only text- based content had its limitations. Our experience suggests that the network of young leaders to promote the app and information on SRH through the app in a peer-led model will also draw youth.