After one Tribute has been given between a group of people, it will forever drop them into a more open and appreciative line of communication.
One of the hardest things for any group of coworkers (or friends or family) is getting them to share their authentic appreciation for one another THE FIRST TIME. After people have experienced how good it feels to express thanks and sharing gratitude has been normalized by organizational leaders, they will feel more comfortable communicating this way on a regular basis.
The goal is absolute to create rituals and behaviors that get people sharing gratitude and appreciation every single day. As the saying goes, you have to learn to crawl before you can walk...Tribute is a powerful, manageable program that any office can integrate to get their culture moving in the right direction.
In this New Yorker article, they refer to us as "Hallmark 2.0" - https://www.newyorker.com/magazine/2016/04/18/tribute-sells-tears-of-joy
This is very much the space we'd like to fill in the next couple of years. In 2018, we will be allowing users to send personal video messages to their friends and family. This expansion towards 1 to 1 video will make it easier to develop user habits where people can use Tribute more frequently.
This would also extend into the workplace, making it easier for employees to send one off video messages to their coworkers to share their appreciation and thanks.