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I am passionate about:
Finding achievable ways to help positively impact the way we live harmoniously with and in the world together
A little known fact about me is:
I used to be Creative Director of the Ministry of Sound club, have art directed pop videos and once ate a dried locust in Bahrain to gain the trust of a client
Show my name on the attendees list for events I am attending:
Insight specialist and brand strategist
"Super-connecting people, places and ideas"
I’m a lead marketing communications strategist specialised in qualitative research and insight gathering who devises inspired brand platforms and integrated communication strategies with broad experience of working across channels on behalf of world-leading agencies, brands, media owners, creative industry and the cultural sector.
I believe that acquiring knowledge of people, organisations and culture is the catalyst of meaningful change, and the most potent ideas are founded on deep human understanding, and through the application of insight-lead strategy married to compelling creative.
Thanks Lynn for your encouraging comment. Much appreciated. There are many compostables materials and ideas out there but it's essential to understand the environmental and operational chain first. That is, unpicking business motives and how to get various stakeholders throughout the chain - from supply through to disposal - on board without beaking their oiperational / business models. That's why I haven't visualised the actual idea because unless you work with the stakeholders to understand their needs, barrier and opportunities, and then create specific products to test, then scaleable ideas will stand less of a chance of succeeding in the long run. Also, I hope the PR benefit to the company that works with it will be seen as hugely beneficial to them so they really get behind it.