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The smart phone usage in Myanmar and target group
The fact that the smart phone usage in Myanmar is 80%, usage rate is different from urban areas and rural areas or NGCA (non-government controlled area) and GCA (Government Controlled Area). Since this proposal is focused in NGCA, phone usage is quite low and the beneficiary (targets groups) do not need to own individually but only service provider will indeed need smart phone. The smart phone is estimated to cost around 300 USD. NRC staff will train target beneficiaries as well as service providers how to use mobile e-voucher application in reality.
Mobile E-voucher application will be translated in both Kachin (First language) and Myanmar (Second/ official language). As target beneficiaries are aged between (15-18) they can use either Kachin or Myanmar language.
Final thought and questions
The markets do exist since it is at the border of China. The expected items which will be purchased by the students are school supplies (ideally, school uniform, bags, stationaries, raincoat, umbrella, shoes etc..)
Business Model
Laiza, capital city of Kachin (NGCA), is closed to China Border and markets for education are available. Team also done the market assessment.
Students in NGCA will be using mobile e-voucher and have access to the markets so that they can purchase the needed items for their education purposes.