Hi Kate, the Idea is first to change the shopping experience with dispensers in the store with a touch screen to get information if is needed and it can be use to promote any items. with this a company will own a set of dispensers and will offer empty containers that can be refill and will come in different designs and colors. making people use less plastic containers and offering dispensers instead fixtures full of product in small containers. note that, in my idea the product like schampoo, conditioner etc.... doesn't change, it will be up to the company to change it. But what I am offering is in the way the product is offer and distribute to end user.