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A clear statement using a hand-drawn diagram and personal pronouns to communicate a simple approach to connectedness and inclusivity.

A clear statement using a hand-drawn diagram and personal pronouns to communicate a simple approach to connectedness and inclusivity.

Photo of John Primmer
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John commented on You, Me, We, Them, Us

Thanks so much to your team and yourself Luisa for this Mention! Such a great challenge to be involved in. I really look forward to adding ideas to future projects/ challenges

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John commented on You, Me, We, Them, Us

Hello Luisa,
Thanks so much for your kind words! I’ve got a mixture of fun/ personal and agency projects on my portfolio website. Two client projects are–

http://www.johnprimmer.com/research-horizons/ Research Horizons was created whilst working at a small agency called The District. It was great to be able to personally have complete freedom with each spread, typesetting and creating an appropriate illustration after discovering an important theme in the research article. I worked alongside two other designers and we divided each document between us, so it was lovely to compile our three distinct styles and approaches to the research articles into one journal.

http://www.johnprimmer.com/sky-movies-1/ Sky Movies, I also had free rein to create an engaging microsite visual to guide users through a music quiz and ultimately help them to generate a playlist. Since we were incorporating live orchestra videos, I used Sky’s brand colours to create a vibrant backdrop to show the excitement and fluidity of the music. I worked on this project whilst at Red Apple Creative in London. RAC’s main client was Spotify and I worked with two other designers on a whole range of digital campaigns similar to this Sky Movies campaign, for brands like McDonald's, Puma, Citi and British Airways.

Let me know if you’d like to see more of the process on a particular project or talk about any other projects in more detail.

Thanks! John

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John commented on You, Me, We, Them, Us

That's a great gif! Yeah, gif's are so much fun to make