Thank you for your clever input.
NENIO

Dear Kate Rushton

I thank you for your message.
With pride, I say that my idea is both viable and most promising, here's why:
"Simplicity is the ultimate sophistication", my idea is simple in design, simple to use.  As long as an elder has low cost batteries to power the sensor, s/he is set.  Have you ever wondered why it is rare to find an elderly adult using a smart mobile phone?  They use a simple mobile phone because a smart phone is complicated.  My idea is sophisticated without being complicated.
Incentives associated with the award would assist me to afford to focus more on sensor research and prototyping and be able to visit companies that on their websites they state that they design/ work with sensors, but have not replied my email requesting if they can design the sensor for my walking stick.

Thank you
NENIO

Good Morning Michael

Thanks for your message.
By "brand experience", do you mean making the recycling vending machine as a place where companies can also advertise their products/ services?
NENIO