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Hi Kate,

I believe that is the correct founding date for FORCE.

The rollout plan is to work through FORCE's large existing network of customers, many of whom have already shown a strong interest in our product. Eventually, we will be working through Pradhans, or local leaders, to sell in bulk. Right now, we are still prototyping the a version of a product through contracted manufacturers led by a team within FORCE that oversees user testing. Our surveys so far have told us a lot about what our customer is looking for, and how much they are willing to pay. Our constant upgrades in our product are, and will continue to be influenced by that information.

Hi Ashley,

We have a legal partnership with FORCE, which was founded by an Ashoka fellow. Check them out at http://force.org.in . Happy to talk more about how this relationship works