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"Think with your Eyes. Now join the Dots."
I'm the Creative Director of Propeller, we develop and delivers platforms for communication, collaboration and behavior change. I'm also Creative Director of Unlimited: Designing for the Asia Pacific. I'm involved with OpenIDEO in the development and delivery of this Queensland backed challenge. Propeller has a strong focus on the Australian design and social enterprise sectors working between governments, NGOs and SMEs.
Over the past months the team that came together after the OpenIDEO Local Food challenge to launch The Locavore Edition have been busily assembling the pieces for a scalable version of their field guide for local produce concept.
While the Queensland Government are considering the various prototype outcomes that we submitted after the OpenIDEO Local Food workshop, a small team of us based at Propeller in Melbourne have decided to crack on and get something cooking.
The Local Food Challenge concept shortlist provided fertile ground for discussion with at the Queensland Government and others at the Ideas Festival in Australia next month. Check out the exciting early developments on the road to realisation.
Would you like to skype or chat about the thinking around your concept from the workshop. I ended up in the final team (of 3) working on this concept - which is awesome by the way. Let's arrange a chat I thunk it would be valuable. Maybe email me direct at email@example.com
It's been a pleasure to be involved with the local food challenge - I'm excited by the mix of industry/community/producer/entrepreneur that will be in the room for the final workshop - lets hope we can rally support around a set of projects to pilot, scale and enact!