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We love that the components of your idea and approach are really innovative. Well done!
• Thanks!

You really target the true value proposition of your idea - to help young people to be more successful in setting up a business and bringing it to scale. Your program is a great focus on start-ups which provide a product or service that gives back to the community - this is a specific user group with a well designed approach for to address their needs.
• Thanks! We feel that giving back to the community is important to start early in the trajectory of a business.

As an additional exercise to dive deeper into the needs of your users and their networks, we encourage you to create a User Experience Map. Understanding the needs of your user is key to human-centered design! Ask yourself: What are some insights? What are potential barriers? Have you done this before? What were the lessons learned from your surveys? How has this feedback been incorporated into your existing program? See an example here (
• Please see attached. We had uploaded before, but perhaps it got lost! Incorporation of feedback into our work can be seen in our answers to the questions about how this idea has changed because of feedback and whether this idea is new for us.

How do you differentiate yourself from existing programs? What are some areas you want to grow into? What does success look like for you?
• We have answered this in the section about how our idea is unique. There are three key ways. First, we focus on a specific type of user – the youth group with a business and a social service – that has massive potential but is often ignored. Second, this idea is more customizable than other approaches because of the modularity of the toolkit. And third, we are moving to rural areas where the majority of youth live (the counties we intend to expand into are spread across the country and were identified based on comprehensive data on youth unemployment, the poverty gap, basic infrastructure for business growth, geographical distribution, and logistical ease).
• As also visible in the “how is your idea unique” section, success for us looks like the examples highlighted (Clear Cut and Madoya Tumaini) and is defined by revenue growth, jobs created, and social value provided to the community.

Do you have users you want to reach that are not represented in your current program? In rural areas perhaps?
• ¾ of our work is already in rural areas, and our growth will increasingly be felt in rural rather than urban areas.

How are you identifying the young people you're working with? What's the gender balance of young people you're supporting? What's the success rate of young people you're supporting and how are you measuring it?
• As highlighted in the “who benefits” section, we have a rigorous four-step vetting process. We accept applications, we conduct interviews of a subset, we invite a subset of those interviewed into our training bootcamp (also visible in the UX map), and then after selecting the most promising we do one more follow-up for due diligence. Our most recent two-year cohort hasn’t yet finished (our first since we brought on our County Business Advisors with significantly more experience), but success rates for us are higher in urban areas then rural ones right now. We hypothesize that this is due to a lack of product differentiation outside of Nairobi, lack of business infrastructure, and lack of exposure in rural areas (which means skills development takes longer). We are collecting monthly data from all groups through our CBAs.
• Due to the male domination of most youth groups in Kenya, our program is 60% male; we have been deliberate about looking for young women’s groups to balance this ratio.

Hi wekesa zab apologies for the late response. Thank you very much. Please find our user experience map in the attachments.