Thanks for the ideas, Shannon. The Kibanda Boda's fundamental design is to bring screens out of the darkness and into the day, where people can view in safety and regardless of gender or whether they have the money to pay for media. But that isn't to say that there isn't a revenue model in place! The goal for this project is to work with partners who have distribution needs and budgets, but not the tools to reach the last mile. By sharing costs and by creating holistic partnerships that play to each member's strengths, we can ensure that the mechanisms are in place to scale as needed. After an initial infusion of capital to refine the prototype and fabrication, Kibanda Boda will be a scalable and financially self sustaining project, able to deploy to a refugee camp or remote village as needed. But we agree with you that a 'user pay' model is often the best approach for service delivery.
That is a fantastic idea, and precisely the kind of programming that we developed this distribution tool for. Our model is to partner with organizations who work on specific service delivery or Social and Behavioral Change Communication campaigns. This partnership model ensures that each member plays to their own strengths. In the case of Kibanda Boda, our strength is Distribution and our goal is to work with partners who are producing content, but lack the capacity to reach audiences in the last mile. A partner developing content for a virtual classroom would be a perfect match.
Right?! You get it, Kim. We've always believed that great edutainment often fails to reach the most important, remote and/or marginalized audiences because they are the least likely to have televisions in their homes. Our NGO was founded to help bridge those gaps. One of our core programs is called Crowdpullerz, in which we distribute DVDs with partner content to screens in public places--where one DVD can reach many, many eyes. Over the last five years we've been to more than 40,000 bars, long distance buses, beauty salons and small cinemas called "bibanda" with this program. But some areas are so remote that there isn't a single screen. Kibanda Boda was designed to bridge this last mile for our partner organizations. Shamba Shap Up sounds like a great program and we will take a look. Thanks for the tip and for your great feedback!