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Paul commented on Last Mile Media with the Kibanda Boda

That is a fantastic idea, and precisely the kind of programming that we developed this distribution tool for. Our model is to partner with organizations who work on specific service delivery or Social and Behavioral Change Communication campaigns. This partnership model ensures that each member plays to their own strengths. In the case of Kibanda Boda, our strength is Distribution and our goal is to work with partners who are producing content, but lack the capacity to reach audiences in the last mile. A partner developing content for a virtual classroom would be a perfect match.

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Paul commented on Last Mile Media with the Kibanda Boda

Right?! You get it, Kim. We've always believed that great edutainment often fails to reach the most important, remote and/or marginalized audiences because they are the least likely to have televisions in their homes. Our NGO was founded to help bridge those gaps. One of our core programs is called Crowdpullerz, in which we distribute DVDs with partner content to screens in public places--where one DVD can reach many, many eyes. Over the last five years we've been to more than 40,000 bars, long distance buses, beauty salons and small cinemas called "bibanda" with this program. But some areas are so remote that there isn't a single screen. Kibanda Boda was designed to bridge this last mile for our partner organizations.
Shamba Shap Up sounds like a great program and we will take a look. Thanks for the tip and for your great feedback!

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Paul commented on Last Mile Media with the Kibanda Boda

Hi Ashley. Thank you for your question!
PVI's model is to partner with organizations who work on specific service delivery or Social and Behavioral Change Communication campaigns. This partnership model ensures that each member plays to their own strengths. In the case of Kibanda Boda, our strength is Distribution and our goal is to work with partners who are producing content, but lack the capacity to reach audiences in the last mile. In the pilot mentioned in this proposal, our partners were creating participatory "farmer to farmer" videos that taught more impactful practices for small shareholder farmers. In another pilot, we worked with Raising Voices who used the Kibanda Boda to show media that they produced to prevent violence against children. Our goal is to amplify local voices, not do all the talking.
That said, our organization is also a content creator that has worked with dozens of organizations to produce media. So we have the capacity to work with partners who might not have content already created. We are best known for our award winning "Newz Beat" program: a youth focused news program that delivers the news through hip-hop and that is broadcast nationally on NTV in Uganda.