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Just came across your idea through a Google alert and thought it was interesting! I have seen similar challenges used by hubbub health.

I work for hubbub, and the philosophy is definitely that a wellness program needs to be holistic and comprehensive to be effective. They use challenges to create a multitude of small healthy habits that grow into big changes in wellness.

Hope you don't think that I'm soliciting, I just thought you might want to know that this concept could certainly fit within existing wellness programs.